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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Digital camera and digital video camera
Enterprises involved: Cannon, Sony, Samsung, Kodak. Nikon, Olympus, Panasonic, Fuji, JVC, Ago and so on.
Report Highlights
In 2006, China’s digital image market maintained fast growth. All digital image brands continued to introduce new products. Product variety increased, while prices dropped. This stimulated the continuous growth of the digital image market. During the year, market structure was further upgraded, product technology improved and competition intensified. Leading manufacturers stepped up publicity, advertising and promotions. Digital cameras spread to the markets of the 3rd and 4th tiers. Market size expanded further. The digital video camera markets of the 1st and 2nd tiers maintained growth, but much lower than the digital camera market. In 2006, competitions in the consumer-level digital camera market were extremely fierce. Many manufacturers shifted their sight to the more profitable SLR digital camera field. SLR digital camera will become a field of key competitions in the future…
In the face of competitions and market changes and challenges, the 2006-2007 Annual Report on China's Digital Image (DC and DV) Market released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China's DVD player market, and more profoundly comb the trajectories of change in the related application fields-
Through scientifically designed and carefully implemented market surveys, carefully evaluate the size and structure of China’s digital image market and describe in detail the pattern of market competitions of the performances of leading brands so that customers can gain a comprehensive and accurate understanding of China’s digital image market;
Through scientifically sampled and carefully implemented consumer behavior surveys, conduct in-depth research on the consumption behavior of digital image users and potential users, help leading vendors and potential entrants better understand user demand and modify their product, channel, price and promotion strategies;
Conduct in-depth analysis of drivers and obstacles in various market segments, establish models and make expert verification in the overall market and its segments, and draw valuable trend conclusions and make quantitative forecast.
Framework of the Report
Main Conclusions
Key Findings
I. The Global Digital Image Market
(I) Market size and characteristics
1. Market size and growth
2. Market characteristics
3. Application of new technologies
(II) Major countries and regions
1. Japan
2. U.S.A
3. Europe
II. Overview of China’s Digital Image Market in 2006
(I) Market size and characteristics
1. Market size and growth in 2006
2. Market characteristics in 2006
(II) Market structure, 2005-2006
1. Product structure
2. Price structure
3. Channel structure
4. Regional structure
(III) Brands’ market shares
1. Overall market shares
2. Market shares by segment
3. Regional market shares
III. Forecast for China's Digital Image Market, 2007-2011
(II) Market trend, 2007-2011
1. Product and technology
2. Price trend
3. Channels and terminals
4. Services
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Channel structure
4. Regional structure
IV. Research on Market Segments/Factors Affecting Market Growth
(I) The consumer digital camera market
1. Competition pattern
2. Drivers
3. Obstacles
(II) The SLR digital camera market
1. Competition pattern
2. Drivers
3. Obstacles
(III) The digital video camera market
1. Competition pattern
2. Drivers
3. Obstacles
V. Competitions in China's Digital Image Market
(I) Overall competition pattern
(II) Key Firms’ competition strategies
1. Canon
2. ……
VI. User Demand in China's Digital Image Market
(I) Brand preferences
(II) Price expectations
(III) Purchase channels
(IV) Channels of information acquisition
(V) Product functions
VI. Recommendations from CCID Consulting
List of Tables
Sales Volume and Growth in the Global Digital Camera Market, 2003-2006
Sales Volume and Growth in the Global Video Camera Market, 2003-2006
Sales Volume and Growth in China’s Digital Camera Market, 2003-2006
Sales Volume and Growth in China’s Video Camera Market, 2003-2006
Structure of China’s Digital Camera Market, 2003-2006
Structure of China’s Video Camera Market, 2003-2006
……
List of Figures
Sales Volume and Growth in the Global Digital Camera Market, 2003-2006
Sales Volume and Growth in the Global Video Camera Market, 2003-2006
Sales Volume and Growth in China’s Digital Camera Market, 2003-2006
Sales Volume and Growth in China’s Video Camera Market, 2003-2006
Structure of China’s Digital Camera Market, 2003-2006
Structure of China’s Video Camera Market, 2003-2006
Sales Revenues and Growth in China’s Digital Camera Market, 2003-2006
Sales Revenues and Growth in China’s Video Camera Market, 2003-2006
Product Structure of China’s Digital Camera Market, 2003-2006
……
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