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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Flat panel TV, LCD TV and plasma TV
Enterprises involved: HiSense, Xoceco, Skyworth, Changhong, Konka, TCL, Haier, Philips, LG, Toshiba, Panasonic, Hitachi, Samsung and so on
Report Highlights
In 2006, as sales of bid screen FPD-TV grew rapidly, China’s FPD-TV market started to enter a fast growth period. Consequently, market competitions intensified. How to grasp the current situation and future trend of the market, how to cope with market competitions changing from monolithic price competitions to comprehensive quality, services and technology competitions will become difficult issues before FPD-TV makers at large.
For this, the 2006-2007 Annual Report on China's FPD-TV Market released by CCID Consulting will help FPD-TV makers and investment institutions solve difficult problems and create values from the following aspects---
Use to scientifically designed and carefully implemented market surveys to accurately evaluate the size and characteristics of China’s FPD-TV market, describe in detail the pattern of competitions between leading brands, and let customers gain a comprehensive and accurate understanding of China’s FPD-TV market.
Analyze market drivers and obstacles, and in combination with users’ consumption behavior, examine in-depth the factors affecting the market from multiple perspectives to that companies can promptly grasp the market development trend.
Highlight the performance of major brands in 2006, sum up enterprises’ successes and failures in from the multiple dimensions of brand positioning, channel and marketing strategies, and review the elements for attaining market leadership.
Through comprehensive surveys, obtain statistically meaningful information about FPD-TV user demand, help concerned enterprises to accurately grasp user demand, and make the right product, channel, price and promotion strategies.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global FPD-TV Market in 2006
(I) Market size and characteristics
1. Market size and growth in 2006
2. Market characteristics in 2006
3. Application of new technologies
(II) Main countries and regions
1. U.S.A
2. Europe
3. Japan
II. Overview of China’s FPD-TV Market, 2005-2006
(I) Market size and characteristics
1. Market size and growth, 2002-2006
2. Market characteristics in 2006
(II) Market structure, 2005-2006
1. Product structure
2. Price structure
3. Regional market structure
4. Brand structure
5. Channel structure
(III) The LCD TV market in 2006
1. Market size and growth, 2002-2006
2. Price t structure
3. Product structure
4. Regional market structure
5. Brand structure
6. Channel structure
(IV) The Plasma TV market in 2006
1. Market size and growth, 2002-2006
2. Price t structure
3. Product structure
4. Regional market structure
5. Brand structure
6. Channel structure
III. Forecast for China’s FPD-TV Market, 2007-2011
(I) Main factors affecting future market growth
(II) Market trend, 2007-2011
1. Product and technology
2. Competition pattern
3. Channel
4. Price
5. Services
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Regional market structure
4. Brand structure
IV. Research on China’s FPD-TV Markets
(I) The household market
1. Competition pattern
2. Drivers
3. Obstacles
(II) The commercial market
1. Competition pattern
2. Drivers
3. Obstacles
V. Competitions in China’s FPD-TV Market
(I) Overall competition pattern
1. Competition between existing firms
2. Potential entrants and substituting products
(II) Key Firms’ competition strategies
1. Leading domestic LCD TV maker’s strategies
(1) HiSense
(2) Xoceco
(3) Skyworth
(4) Changhong
(5) Konka
(6) TCL
2. Leading domestic Plasma TV maker’s strategies
(1) Panasonic
(2) Xoceco
(3) Hitachi
(4) HiSense
(5) Samsung
V. User Demand for FPD-TV in China
(I) Brand preferences
(II) Product functions
(III) Price expectations
(IV) Promotion
(V) Purchase channels
VII. Recommendations from CCID Consulting
List of Tables
Sales in China’s FPD-TV Market in 2006
Forecast for Sales Volume in China’s FPD-TV Market, 2007-2011
Sales in China’s LCD TV Market, 2002-2006
Forecast for Sales Volume in China’s LCD TV Market, 2007-2011
Sales in China’s Plasma TV Market, 2002-2006
Forecast for Sales Volume in China’s Plasma TV Market, 2007-2011
……
List of Figures
Forecast for Sales Volume in China’s FPD-TV Market, 2007-2011
Forecast for Sales Volume Structure in China’s FPD-TV Market, 2007-2011
Product Structure of China’s LCD TV Market in 2006—by Screen Size
Product Structure of China’s LCD TV Market in 2006—by Price
Brand Structure of China’s LCD TV Market in 2006
Regional Structure of China’s LCD TV Market in 2006
Forecast for Sales Volume in China’s LCD TV Market, 2007-2011
Product Structure of China’s Plasma TV Market in 2006—by Screen Size
Product Structure of China’s Plasma TV Market in 2006—by Price
Brand Structure of China’s Plasma TV Market in 2006
Regional Structure of China’s Plasma TV Market in 2006
Channel Structure of China’s Plasma TV Market in 2005
Forecast for Sales Volume in China’s Plasma TV Market, 2007-2011
……
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