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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Mobile phone, smart mobile phone, music mobile phone, camera mobile phone and others
Enterprises involved: Nokia, Motorola, Samsung, Sony Ericsson, LG, BENQ-Siemens, Lenovo, Bid, Amoi, Konka, TCL, Haier, ZTE, GIONEE, Malata, Skyworth and Changhong.
Report Highlights
In 2006, new low-end users and machine-changing users contributed to bringing a sales peak in China’s mobile phone market. The 30%-plus sales volume growth indicates that China is still one of the most important mobile phone markets in the world. There were changes in the competition pattern in China’s mobile phone market. The monopoly by the two mobile phone giants intensified. Home brands failed to raise their market shares. New “black horses” emerged among the new brands. “Black” mobile phone still got their influence. Japanese brands fully withdrew from the market.
Diversified flashing selling points covering music, video, high pixel camera, smart, ultra thin and slide cover mobile phones led the popular trend in the market in 2006. Products with such innovative functions as mobile phone TV, Push-mail, WIFI, EDGE and 3G started to make debut. In 2007, China’s 3G market is about to start. Product competitions will reach a new height.
In the face of market changes and challenges, the 2006-2007 Annual Report on China’s Mobile Phone Market released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China’s mobile phone market, and more profoundly comb the trajectories of change in the related fields -
Rich and detailed market description data, and examine annual market changes from the aspects of product structure, price band, regional, provincial and city market, urban hierarchy, functional segment and channels, and project market development trends.
Highlight the performances of major brands in 2006, sum up enterprises’ successes and failures from the multiple dimensions of market shares, competition pattern and competition strategy, and review the elements for attaining market leadership.
Make in-depth quantitative forecast for the future market, establish regression models and provide expert verification for the overall market and its segments, and conduct valuable trend analysis and draw quantitative results.
Segment the driving and obstacle factors in the market segments and conduct multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Mobile Phone Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth
2. Market Characteristics
(II) Major Countries and Regions.
1. USA
1. Europe
3. Japan
4. India
II. Overview of China’s Mobile Phone Market, 2005-2006
(I) Market size and characteristics
1. Market size and growth, 2002-2006
2. Market characteristics in 2006
(II) Market structure, 2005-2006
1. Product structure
2. Price structure
3. Functional structure (3G, color screen, camera, smart and mobile phone TV)
4. Regional, provincial and prefecture market structure
5. Urban hierarchical structure
6. Channel structure
7. User structure
(III) Market shares by brand, 2005-2006
1. Overall market shares, 2005-2006
2. Market shares in 2006-- by price band
3. Regional market chares in 2006
4. Market chares in 2006—by function
III. Forecast for China’s Mobile Phone Market, 2007-2011
(I) Market Trend, 2007-2011
1. Product and technology
2. Price
3. Channel
4. Services
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Functional structure
4. Regional structure
5. Urban hierarchical structure
6. Channel structure
7. User structure
IV. Competitions in China’s Mobile Phone Market
(I) Overall competition pattern
1. Competition between existing firms
2. Potential entrants and substituting products
(II) Key Firms’ competition strategies
1. Nokia
2. Motorola
3. Samsung
4. Sony Ericsson
5. Lenovo
6. Bird
VI. User Demand for Mobile Phones in China
(I) Brand preferences
(II) Price expectations
(III) Purchase channels
(IV) Promotion
(V) Product functions
VII. Recommendations from CCID Consulting
List of Tables
Size of China’s Mobile Phone Market, 2001-2006
Quarterly Size of China’s Mobile Phone Market in 2006
Price Band Distribution in China’s Mobile Phone Market in 2006
Brand Structure of China’s GSM Mobile Phone Market in 2006
Brand Structure of China’s CDMA Mobile Phone Market in 2006
Brand Structure of China’s Color Screen Mobile Phone Market in 2006
Brand Structure of China’s Camera Mobile Phone Market in 2006
Brand Structure of China’s Smart Mobile Phone Market in 2006
……
List of Figures
Number and Growth of Global Mobile Phone Users, 2000-2006
Number and Growth of Mobile Phone Users in Major Countries and Regions in 2006
Size and Growth of the Global Mobile Phone Market, 1997-2006
Major Mobile Phone Makers’ Sales Volume Growth in 2006
Quarter-to-Quarter Mobile Phone Sales Volume Growth in China in 2006
Quarter-to-Quarter Mobile Phone Sales Revenues Growth in China in 2006
……
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