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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 2,200 for hardcopy version and USD 2,400 for digital version
Research field: Mobile phone, mobile phone design industry and main board
Enterprises involved: Mobile phone design companies: TechFaith Wireless, CEC Wireless, SIM, Long Cheer, Yulong and so on; Mobile phone brand makers: Nokia, Lenovo, ZTE. UCl and so on; ODM mobile phone makers: BENQ, Envada, HTC and so on.
Report Highlights
In 2006, China’s mobile phone market continued to grow fast, which also drive up the continuous growth of the mobile phone design industry. Competitions in the mobile phone design industry intensified. Different design companies adopted very different business models, which in turn resulted in changes ion profit models and profits.
The way of mobile phone hardware chips has a key influence on terminal product designs. For example, MTK adopted an innovative business model to introduce mobile phone design solutions to allow home firms particularly firms which had just got their license to win in product competitions.
In 2007, China’s 3G market will start. This will bring new opportunities to all kinds of design companies. Meanwhile, product competitions will intensify further. This will also bring new challenges to design companies.
In the face of competitions and market changes and challenges, the 2006-2007 Annual Report on China's Mobile Phone Design Industry released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China’s mobile phone market, and more profoundly comb the trajectories of change in the related application fields from the following aspects —
Based on CCID Consulting’s many years of continuous research on China’s mobile phone market and mobile phone design industry, examine annual changes from various aspects, and project industry trend.
Based on CCID Consuklting’s accumulated historical data and materials on many mobile phone design projects, conduct in-depth research on industry core elements such as fund, software and hardware, and provide the scientific bases for customers to analyze opportunities and risks in the mobile phone design industry.
Comprehensively analyze the competition strategies of main competitors in the mobile phone design industry, compare and evaluate their competition strategies so that customers can accurately grasp the development strategies in the various links of the mobile phone design industry.
Combine mathematical models and expert analysis methods to forecast the trend of China’s mobile phone design industry, and centering mobile phone makers and mobile phone design companies, put forward CCID Consulting’s unique strategies and recommendations concerning the mobile phone design industry.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global and Chinese Mobile Phone Design Industry in 2006
(I) Industry overview
(II) Industry structure
(III) Industry characteristics
II. Size and Growth of the Mobile Phone Market and the Mobile Phone Design Industry in China
(I) The Mobile phone market
1. Market size and changes, 2001-2006
2. Market growth characteristics in 2006
(II) The mobile phone design industry
1. Market size and changes, 2001-2006
2. Market growth characteristics in 2006
III. Trend and Forecast of China’s Mobile Phone Design Industry, 2007-2011
(I) Development trend
1. The Mobile phone market (product, technology, profit model and market competitions)
2. The Mobile phone design industry (product, technology, profit model and market competitions)
(II) Forecast for market size
1. Forecast for size and growth of the mobile phone market, 2007-2011
2. Forecast for size and growth of the mobile phone design industry, 2007-2011
IV. Competitions in China’s Mobile Phone Design Industry
(I) Operational elements
1. Source of fund
2. Operational model
3. Business model for terminal makers
4. Business model for upstream firms
(II) Software technical elements
1. Mobile phone design platform
2. Mobile phone operating system
3. Mobile phone application software
(III) Hardware technical elements
1. Mobile phone chip and processor
2. Mobile phone modules
3. Key spare parts and components
V. Competition Strategies of Main Participants in China’s Mobile Phone Design Industry in 2006
(I) Mobile phone design solution companies
1. Main mobile phone design solution companies’ development strategies
2. Comparative research on mobile phone design solution companies’ development strategies
(II) Industrial and appearance design companies
1. Main industrial and appearance design companies’ development strategies
2. Comparative research on main industrial and appearance design companies’ development strategies
(III) ODM mobile phone makers
1. Main ODM mobile phone makers’ development strategies
2. Comparative research on main ODM mobile phone makers’ development strategies
(IV) Mobile phone brand makers
1. Main mobile phone brand makers’ development strategies
2. Comparative research on main mobile phone brand makers’ development strategies
VI. Recommendations from CCID Consulting
(I) For mobile phone makers
1. Survival and growth space
2. Cooperative relationship on the industry chain
3. Business development model
(II) For mobile phone design companies
1. Survival and growth space
2. Cooperative relationship on the industry chain
3. Business development model
(III) For OEM/ODM companies
1. Survival and growth space
2. Cooperative relationship on the industry chain
3. Business development model
List of Tables
Overall Size and Growth of China’s Mobile Phone Market, 2001-2006
Size and Changes of China’s Mobile Phone Design Industry, 2001-2006
Average Sales Volume of Design Solutions, 2001-2006
Comparison of Major Mobile Phone Design Solutions in 2006
Analysis of Main Hardware Platform Firms’ Products in 2006
Pattern of Competition Between Smart Mobile Phone Operating Systems in China in 2006
Comparative Analysis of China’s 4 Major Smart Mobile Phone Operating System Suppliers in 2006
Comparative Research on OEM/ODM Mobile Phone Makers’ Development Strategies in 2006
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List of Figures
Size and Growth of the Global Mobile Phone Market, 1997-2006
Structural Chart of China’s Mobile Phone Design Industry in 2006
Structure of Solutions in China’s Mobile Phone Design Industry, 2001-2006
Sales Volume Structure of China’s Mobile Phone Design Industry, 2001-2006
Changes in Mobile Phone Design Companies’ Gross profit Rate, 2001-2006
Forecast for Mobile Phone Sales Volume and Its Growth in China, 2007-2011
……
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