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Form of report: PDF file, around 15,000 English words
Author: Enterprise Strategy Consulting Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: Internet search, brands
Enterprises involved: Google, Baidu, Yahoo, etc.
Report Highlights
In 2006, China's Internet search market received extensive attention. Competition was extremely intense as the number of competitors proliferated in the field of Internet search. At present, Chinese Internet users have outnumbered 100 million. As there is vast information on the Internet and people want to find information quickly online, the market space for search engines is growing. This spells huge revenue and intense competition. Baidu, Yahoo!, and Google become the first camp in China's Internet search market. What are multinationals' secrets for building strong brands? How should Internet search enterprises build powerful brands to boost their core competitiveness in China?
In the face of the above-mentioned questions and challenges, CCID Consulting releases the 2006-2007 Annual Report on Competitiveness of China’s Internet Search Brands, which helps vendors and investors grasp more accurately the pulse of China's Internet search market in the following aspects, and explore the makings of powerful brands' success:
The report probes the impetuses for strong brand competitiveness, and sums up successful brands' models and experience in the respect of brand positioning, brand management, and brand promotion.
After elaborating on leading brands' competition performance in 2006, sums up brands' successes and failures in the dimension of brand influence, brand market power, brand loyalty, brand innovation capability, and brand life, and reviews the makings of success.
On the strength of its deep understanding of China's Internet search market, CCID Consulting puts forward relevant highly operable recommendations for improving brand competitiveness
Framework of the Report
Main Conclusions
Key Findings
I. Present Situation and Trend of China's Internet Search Market
(I) Present Situation
(II) Trend
II. Brand Competitiveness Analysis (I) - Brand Positioning
(I) Types and Characteristics of Brand Positioning
(II) Problems and Misconceptions concerning Brand Positioning
III. Brand Competitiveness Analysis (II) - Brand Management conducted by Internet Search Enterprises in China
(I) Brand Management Model
(II) Brand Management Experience
IV. Brand Competitiveness Analysis (III) - Brand Promotion Conducted by Internet Search Enterprises in China
(I) Methods and Means of Brand Promotion
(II) Brand Promotion Experience
V. Assessment of the Brand Competitiveness of Internet Search Vendors in China
(I) Index System for Assessing Brand Competitiveness
(II) Assessment of Brand Competitiveness
VI. Brand Competitiveness of Major Enterprises in China's Internet Search Market
(I) BAIDU
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(II) Google
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(III) Yahoo
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(IV).Sogou
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(V).Iask
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(VI)zhongsou
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
VII. Recommendations for Improving the Brand Competitiveness of Internet Search Enterprises in China
(I) Brand Positioning
(II) Brand Management
(III) Brand Promotion
List of Tables
Comparison of Operation Models of Leading Internet Search Enterprises in China
SWOT Analysis of Leading Internet Search Enterprises in China
...
List of Figures
Size of China's Internet Search Market, 2002-2006
Concentration of China's Internet Search Market in 2006
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