Form of report: PDF file, around 15,000 English words

Author: Computer Industry Research Center, CCID Consulting

Price: USD1,700 for hardcopy version and USD1,900 for digital version

Research fields: desktop PC

Enterprises involved: Lenovo, Founder, DELL, Tongfang, HP, etc.

 

In 2006, China's desktop PC market did not continue to grow rapidly. Brand competition got into the stage of comprehensive strength. Now, price is not the sole competition means any more; leading vendors lay store by the improvement of comprehensive strength with brand competitiveness at the core.

Along with the growth of the market and users, China's desktop PC market is becoming increasingly mature. In terms of market demand, consumers become more rational in brand selection: With full consideration given to price performance, the awareness of after-sale service is enhancing, and personalized demand is evidently rise. Thus, leading desktop PC vendors adopt more precise brand positioning for finer market segments, implement more intensive brand management, and use more flexible brand promotion methods.

In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on Brand Competitiveness of Desktop PC Vendors in China, which helps vendors, investors, and the industry chain grasp more accurately the brand competitiveness of China's desktop PC industry in the following aspects, to comb the development track of segment application value:

Backed by full and accurate market description data, the report depicts development and changes in 2006 from the angle of product structure, to discern the industry's development trend.

It examines leading brands' competition performance in 2006, sums up enterprises' successes and failures in the dimension of brand positioning, management, and promotion, and reviews the makings of leading brands.

The report establishes a complete index system for brand competitiveness, covering brand influence, brand market power, brand loyalty, brand innovation, and brand life, to truly reflect leading vendors' brand competitiveness.

Moreover, it presents recommendations for improvement in light of the short board of brand competitiveness.

 

I. Present Situation and Trend of China's Desktop PC Market in 2006

(I) Market Situation

1. Market Size and Growth, 2004-2006

2. Market Characteristics in 2006

(II) Market Trend

1. Products and Technologies

2. Price

3. Channels

4. Services

II. Brand Positioning of China's Desktop PC Vendors in 2006

(I) Types and Characteristics of the Brand Positioning of Enterprises

(II) Problems and Misconceptions concerning Brand Positioning

III. Brand Management Conducted by Desktop PC Enterprises in China in 2006

(I) Brand Management Model

(II) Brand Management Experience

IV. Brand Promotion Conducted by Desktop PC Enterprises in China in 2006

(I) Methods and Means of Brand Promotion

(II) Brand Promotion Experience

V. Assessment of the Brand Competitiveness of China's Desktop PC Market in 2006

(I) Index System Index System for Assessing Brand Competitiveness

(II) Assessment of Brand Competitiveness

VI. Brand Competitiveness of Leading Vendors in China's Desktop PC Market in 2006

(I) Lenovo

1. Brand Leadership

2. Brand Market Power

3. Brand Loyalty

4. Brand Innovation Capability

5. Brand Life

(II)...

VII. Recommendations for Improving the Brand Competitiveness of Desktop PC Vendors in China in 2006

(I) Brand Positioning

(II) Brand Management

(III) Brand Promotion