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Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD2,200 for hardcopy version and USD2,400 for digital version
Research fields: vertical search, search technology
Enterprises involved: TRS, SOU365, Kooxoo, Sunsou Tianwang, Qihoo, Qunar, Sou678, Globe HR, etc.
Report Highlights
China's search engine market is growing mature. As competition situation in the general search engine market gets stable, users' specialized and personalized search needs have gradually emerged. In 2006, the development of China's vertical search market drew attention from numerous people in the industry and investors. Large general search engine service providers were also revamping their service products according to changes in user demands.
Vertical search takes structured data as the smallest search unit, while general search engines take webpage block as the smallest search unit. Therefore, vertical search dramatically enriches user experience. As vertical search can be applied in various industries, the market prospects are very promising...
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Vertical Search Market and Investment Opportunities. It helps enterprises, investors, and industry chain grasp more accurately the pulse of China's vertical search market in the following aspects, to comb the development track of segment application value:
Backed by full and accurate market description data, the report depicts development and changes in the vertical search market in 2006 from the angle of product structure, price brackets, regions and provinces, city levels, vertical and parallel segments, and distribution channels, to discern the industry's development trend.
After elaborating on leading brands' competition performance in 2006, sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation, and competition strategy, and reviews the makings of leading players.
It presents in-depth quantitative forecast of the market, conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, through multidimensional analysis of impetuses and obstacles to market segments, and user demand, by utilizing the index system for assessing investment opportunities, the report conducts in-depth analysis of the market's investment prospects.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Vertical Search Market in 2006
(I) Market Size and Characteristics
1. Size and Growth
2. Characteristics
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Asia-Pacific
4....
II. Overview of China's Vertical Search Market, 2005-2006
(I) Market Size and Characteristics
1. Size and Growth
2. Characteristics
(II) Analysis the Structure of the Market, 2006-2007
1. Brand Structure
2. Regional Structure
3. Industry Structure
4. Product Structure
III. Forecast of China's Vertical Search Market, 2007-2011
(I) Development Trend of China's Vertical Search Market, 2007-2011
1. Products and Service
2. Marketing
3. Technology
4....
(II) Forecast of the Size of China's Vertical Search Market, 2007-2011
(III) Forecast of the Structure of China's Vertical Search Market, 2007-2011
1. Regional Structure
2. Industry Structure
3. Channel Structure
4. Product Structure
5....
IV. Study of Chinese Vertical Users' Demand for Vertical Search
(I) Brand Preferences and Other Affecting Factors
(II) Awareness Channels
(III) Service Experience
V. Analysis of Factors Affecting the Market and Growth of the Market
(I) Factors Affecting the Growth of the Market
1. Favorable Factors
2. Unfavorable Factors
(II) Analysis of the Growth of the Market
VI. Competition Situation in China's Vertical Search Market,
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Threat from Potential Entrants
(II) Leading Vendor's Competition Strategies
1. Qihoo.Com
2. Kooxoo
3. Shangsou Tianwang
4. Qunar
5. it.com.cn
VII. Investment Opportunities in China's Vertical Search Market, 2007-2011
(I) Indexes for Assessing the Industry's Investment Value
(II) Assessment of the Investment Value of the Market
VIII. Recommendations from CCID Consulting
List of Tables
Regional Structure of China's Vertical Search Market, 2006-2007
Indexes for Assessing the Investment Value of China's Vertical Search Market
...
List of Figures
Size of the Global Vertical Search Market, 2002-2006
Size of China's Vertical Search Market, 2002-2006
Brand Structure of China's Vertical Search Engine Market
User Structure of China's Vertical Search Engine Market
Forecast of the Size & Growth of China's Vertical Search Market, 2006-2007
...
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