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Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD2,200 for hardcopy version and USD2,400 for digital version
Research fields: Networkvideo, P2P Internet live software, video sharing websites
Enterprises involved: PPLIVE, PPStream, Uusee, Tudou, Youtube, 56.com, 6rooms.com, 5show.com, Sina, Sohu, etc.
Report Highlights
The year 2006 is perceived as the beginning of Internet video. In 2006, video programs replaced audio programs to become the mainstream of Podcast. Video programs such as "the Murder Caused by a Bun", "the Chinese Team Won the World Cup", and videotapes of the Zhangyu incidents spread on the Internet at an astonishing speed, with a significant scope of influence. Internet video is rising as a new media.
Although explosive programs play an undeniable role in the development of the video sharing market, what is truly behind the development of the overall market are still video sharing websites and numerous active venture capitalists. The rapid development of video sharing abroad and Youtube's successful case make international venture capitalists full of confidence about China's video sharing market. International noted investors such as Softbank, Carlyle and IDG have invested in Chinese video sharing websites.
China's Internet video market will maintain rapid development. Brand competition turns to comprehensive competition. Competition pressure compels leading brands to seek new investment. The development environment for small and medium brands deteriorates. The lack of profit model remains the biggest obstacle to the development of Internet video websites.
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Network Video Market and Investment Opportunities, It helps websites, investors, and regulators grasp more accurately the law governing the development of websites in the industry, investors, and regulators grasp more accurately China's Internet video market in the following aspects, to comb the development track of market segments more deeply:
Backed by full and accurate market description data, the report depicts development and changes in the Internet video market in 2006 from the angle of market size, number of users, investment size, and market segments, to discern the industry's development trend.
After elaborating on leading brands' competition performance in 2006, sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation, and competition strategy, and reviews the makings of leading players.
It presents in-depth quantitative forecast of the market, conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, it examines impetuses and obstacles to market segments, and conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Internet Video Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S. A.
2. Europe
II. Overview of China's Internet Video Market, 2005-2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Analysis of the Structure of the Market in 2006
1. Program Types
2. Website Types
3. User Types
(III) Market Shares of Brands, 2005-2006
1. Overall Market Share, 2005-2006
2. Market Share of Revenue in 2006
3. Market Share of Users in 2006
III. Forecast of China's Internet Video Market, 2007-2011
(I) Development Trend of China's Internet Video Market, 2007-2011
1. Regulatory Policy
2. Service Methods
3. Program Types
(II) Forecast of the Size of China's Internet Video Market, 2007-2011
(III) Forecast of the Structure of China's Internet Video Market, 2007-2011
1. Program Types
2. Website Types
3. User Types
IV. Study of Market Segments/Analysis of Factors Affecting the Market
(I) Internet Video Live Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Internet Video Sharing Market
1. Competition Situation
2. Impetuses
3. Obstacles
(III) Internet Vide On Demand Market
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China's Internet Video Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitute Products
(II) Leading Vendor's Competition Strategies
1. PPLIVE
2. UUSee.com
3. Toodou.com
4.....
VI. Study of Chinese Users' Demand for Internet Video Users
(I) Brand Inclination
(II) Use Habit
(III) Potential Demand
VII. Investment Opportunities in China's Internet Video Market, 2007-2011
(I) Indexes for Assessing the Industry's Investment Value
(II) Assessment of the Investment Value of Specific Fields of the Industry Chain
VIII. Recommendations from CCID Consulting
List of Tables
Assessment of Video Share Websites' Comprehensive Competitiveness
UUSee's Marketing Strategies in 2006
Yoqoo's Marketing Strategies in 2006
Toodou's Marketing Strategies in 2006
5Show's Marketing Strategies in 2006
...
List of Figures
Size of the Global Internet Video Market, 2005-2006
Size of the U.S. Internet Video Market, 2005-2006
Size of the European Internet Video Market, 2004-2006
Size of China's Internet Video Market, 2005-2006
Brand Structure of China's Internet Video Websites in
Program Types on China's Internet Video Websites in 2006
Competition Situation in China's Internet Video Market in 2006
Chinese Internet Video Users' Preferences for Program Types in 2006
...
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