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Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD2,200 for hardcopy version and USD2,400 for digital version
Research fields: mobile phone video, P2P mobile phone live software, video sharing via mobile phones
Enterprises involved: China Mobile, China Unicom, Shanghai Media Group, CCTV, Nokia, Motorola, Sony-Ericsson, Kongzhong, DMTV, etc.
Report Highlights
Since 2004, most mobile operators have introduced steaming media mobile phone video services based on 2.5G and 3G networks around the world. Yet due to various restrictions in transmission networks, service standard and mobile phone terminals, the steaming media mobile phone video market did not achieve satisfactory development. It was not until 2005 that mobile phone video services based on satellite broadcasting networks and digital radio and TV networks were deployed worldwide, and mobile phone video services got into a new stage. In 2006, as a typical 3G application, mobile phone video service became an important part of mobile value-added services.
In China, mobile phone video services have become an important deployment for telecom operators and radio/TV institutions for their future development direction. China Mobile and China Unicom conduct strategic cooperation on mobile phone video services with Shanghai Media Group, CCTV and other media groups. Radio and TV operators are also engaged in the development of mobile phone/TV networks.
With the spread of the concept of mobile phone video, operators, equipment vendors and content providers work on terminals, networks, and content. In 2006, China's mobile phone video market was building up momentum. In 2007, the issue of 3G licenses will lift the curtain for the rapid development of mobile phone video services, and market expectations will reach the peak. Links of the industry chain for mobile phone video services will get involved in this sector in a big way. The mobile phone video market will enter the stage of fast growth.
In the face of market opportunities and challenges, CCID Consulting releases the 2006-2007 Annual Report on China's Mobile Video Market and Investment Opportunities. It helps telecom operators, terminal equipment vendors, content providers, investors, and competent government authorities grasp more accurately the law governing the development of China's mobile phone video market in the following aspects, to comb the development track of market segments more deeply:
Backed by full and accurate market description data, the report depicts development and changes in the mobile phone video market in 2006 from the angle of market size, number of users, investment size, and market segments, to discern the industry's development trend.
After elaborating on leading brands' competition performance in 2006, sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation, and competition strategy, and reviews the makings of leading players.
It presents in-depth quantitative forecast of the market, conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, it examines impetuses and obstacles to market segments, and conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Mobile Video Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. 2006Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S. A
2. Japan
3. Korea
II. Overview of China's Mobile Video Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Analysis of the Structure of the Market in 2006
1. Program Types
2. Structure of Technical Standards
3. Structure of Mobile Terminals
(III) Market Share of the Brands, 2005-2006
1. Overall Market Share, 2005-2006
2. Market Share of Sales Revenue in 2006
3. Market Share of Users in 2006
III. Forecast of China's Mobile Video Market, 2007-2011
(I) Development Trend of China's Mobile Video Market, 2007-2011
1. Development Policy
2. Operation Mode
3. Profit Mode
(II) Forecast of the Size of China's Mobile Video Market, 2007-2011
(III) Forecast of the Structure of China's Mobile Video Market, 2007-2011
1. Program Types
2. Structure of Technical Standards
3. Structure of Mobile Terminals
IV. Factors Affecting the Development of Market Segments
(I) Mobile Micro Video Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Mobile TV Market
1. Competition Situation
2. Impetuses
3. Obstacles
V. Analysis of the Competition in the Mobile Video Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitute Products
(II) Leading Vendor's Competition Strategies
1. China Mobile
2. China Unicom
3. Shanghai Media Group
4....
VI. Study of User Demand in China's Mobile Video Market
(I) Brand Inclination
(II) Use Habit
(III) Potential Demand
VII. Investment Opportunities in China's Mobile Video Market, 2007-2011
(I) Indexes for Assessing the Industry's Investment Value
(II) Assessment of the Investment Value of Specific Fields of the Industry Chain
VIII. Recommendations from CCID Consulting
List of Tables
Types of Mobile Video Programs in 2006
Comparison of Standards on Mobile TV Application
Table of China Mobile's Marketing Strategies in 2006
Table of China Unicom's Marketing Strategies in 2006
Table of GGTV’s Marketing Strategies in 2006
Table of 100TV's Marketing Strategies in 2006
...
List of Figures
Size of the Global Mobile Video Market, 2004-2006
Size of the US Mobile Video Market, 2004-2006
Size of Japan's Mobile Video Market, 2004-2006
Size of China's Mobile Video Market, 2004-2006
Structure of Technical Standards for China's Mobile Video in 2006
Structure of Program Types on China's Mobile Video Websites in 2006
Competition Situation in China's Mobile Video Market in 2006
Size of China's Mobile Video Market, 2007-2011
Number of Users in China's Mobile Video, 2007-2011
Chinese Users' Preferences for Mobile Video Program Types in 2006
...
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